ABOUT SA2CEO

SA2CEO is a trusted advisor dedicated to guiding athletes in all aspects of their professional and personal development. Our program helps athletes become CEOs of their own brands and careers, offering tailored support in leadership, business acumen, and wellness. We equip athletes and their families with the tools they need to succeed both in and beyond their sport.

Who We Serve

SA2CEO provides a comprehensive suite of services designed to empower athletes, universities, agencies, and brands to navigate the business of sport at the collegiate level and the evolving NIL landscape. Our goal is to equip student-athletes with the business skills they need to transition into successful leaders and entrepreneurs, while also supporting universities and brands in building valuable partnerships.

Unlock Your Potential

Maximize your NIL potential, develop your brand, and transition to business leadership.

Learn More

Student
Athletes

Learn How We Can Help

Support your child’s future with personalized career guidance and financial literacy programs.

Learn More

Parents, Guardians & Coaches

Partner With Us

Expand your client’s opportunities with SA2CEO’s strategic partnership support and deal facilitation.

Agencies
& Managers

Strengthen Your Program

Enhance athlete retention with NIL education, branding workshops, and contract support.

Colleges
& Universities

Get Connected

Connect with top athletes for authentic endorsement deals that align with your brand values.

Companies
& Brands

Our Goals

Education & Empowerment
HR & Relationship Management
Leadership Development
Business Acumen
Social Responsibility

Our Vision

To create maximum impact for athletes, helping them lead the NIL industry and beyond with excellence and setting new standards for client services, care, and management.

More about Kevin

Kevin Carr, Founder, CEO, and Principal of PRO2CEO, LLC, is a leader in sports business and professional development with over 25 years of experience. His journey to founding PRO2CEO was sparked by a personal mission—watching his older brother struggle to navigate the complexities of a sports career ignited a deep passion in Kevin to ensure others could avoid similar pitfalls. This experience motivated him to create a firm that specializes in helping elite athletes, artists, and organizations not just transition in their careers but thrive in the business world beyond.

PRO2CEO's mission has always been about more than just professional success—it's about creating a future that blends business acumen, leadership, and social impact. This philosophy is the foundation for SA2CEO, a program that Kevin developed to guide athletes on their journey from the playing field to becoming CEOs of their own brands and careers. SA2CEO exists to bridge the gap between athletic achievement and business success, offering a comprehensive approach to career development that equips athletes with the skills they need to thrive off the field.

Kevin’s vision for SA2CEO is rooted in the belief that athletes should be empowered to own their future, not just as competitors but as business leaders. The program is designed to give athletes a roadmap to success, focusing on education, business management, personal branding, and leadership development. Kevin’s commitment to helping athletes leverage their opportunities in sports as a launching pad for long-term career success is what makes SA2CEO a truly transformative program. Through his leadership, SA2CEO offers athletes the tools they need to not only navigate the NIL (Name, Image, and Likeness) landscape but also build a lasting legacy beyond their sport.

With SA2CEO, Kevin Carr continues to lead by example, combining his deep understanding of the challenges athletes face with a clear vision for how they can turn those challenges into opportunities for growth and success.

Founder's Story

Our Process

We follow a proven 4-step client engagement process to ensure success

1. Assessment

We begin by evaluating each client’s unique needs, goals, and challenges. The comprehensive assessment allows us to understand where the athlete or institution as a client currently stands in their career or business journey.

2. Recommendation

Based on our findings, we provide personalized strategic consulting recommendations detailing strategies and actions to maximize the client’s potential in NIL opportunities, branding, business, and beyond.

3. Execution

With a clear plan in place, we work alongside the client to implement the strategies, ensuring every aspect is carried out effectively to achieve their personal and professional goals.

4. Plan Assessment

Once the strategies are executed, we assess the results, making adjustments as needed to ensure continued success and long-term growth for the client’s clients, brand, business services, and career.